This is the music video for the song 'Breezeblocks' by British Alt-rock band Alt-J, which was released on 18 May 2012 on Infectious Music. They are a critically acclaimed band, having won the mercury prize in 2012 for their debut album 'An Awesome Wave', the BBC Radio 6 Music Album of the Year 2012 and 2013 Ivor Novello award, as well as receiving nominations for 3 Brit Awards. The video itself won a UK Music Video Award (UKMVA) for "Best Alternative Video" on 8 November 2012. In this post I will explore the narrative theory behind the music video, in order to gain a greater understanding of narrative conventions of the form and of the music video itself. As you will see, this music video sophisticatedly uses a range of narrative techniques and film language to add to audience appeal, and construct a very clever and creative representation.
Tuesday, 11 November 2014
Music Video Research // Narrative Theory in 'alt-J-Breezblocks' and 'Here We Go Magic-Hard To Be Close'
This is the music video for the song 'Breezeblocks' by British Alt-rock band Alt-J, which was released on 18 May 2012 on Infectious Music. They are a critically acclaimed band, having won the mercury prize in 2012 for their debut album 'An Awesome Wave', the BBC Radio 6 Music Album of the Year 2012 and 2013 Ivor Novello award, as well as receiving nominations for 3 Brit Awards. The video itself won a UK Music Video Award (UKMVA) for "Best Alternative Video" on 8 November 2012. In this post I will explore the narrative theory behind the music video, in order to gain a greater understanding of narrative conventions of the form and of the music video itself. As you will see, this music video sophisticatedly uses a range of narrative techniques and film language to add to audience appeal, and construct a very clever and creative representation.
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