Coursework Evaluation // Q 3. What have you learned from your audience feedback?

Primary Target Audience Demographic

The target audience of my products are from the B, C1+C2 social class categories, majority White British, male, with some female and some of African descent. My target audience are aged 16-25 and interested in clubbing, hip-hop and independent music. They prefer to listen to their music on physical formats such as Vinyl or CD and enjoy listening to a wide variety of musical genres. They are students or young professionals and live in urban areas, so have a varied range of incomes. They shop at a mix of high street stores like Topshop/Topman and Urban Outfitters, mid-level brand stores like Levi's and Ben Sherman and charity shops. Due to the independent and instrumental nature of the tracks, the audience are middle class educated. Similar acts they like include Lone, J Dilla and Tokimonsta, as they like music that intersects between electronica and hip-hop.

Coursework Evaluation // Q.1 "In What Ways does your media product use, develop or challenge forms and conventions of real media products?" [Print Production]

Before reading...
[VIEW MY PRINT PRODUCTION HERE]

In my Print production, I have used, developed and challenged many conventions of real CD cases and Adverts. I have used these conventions as a basis for my designs, but have developed on from them. The main reason for this was to fit in with the audience expectations of what a CD case should appear like and to communicate clearly the information I was trying to communicate to potential consumers.

   [A][B]

An album cover and a magazine cover with titles positioned at the top of the image.

One Convention I used on my Digipak was the use and placement of the artist name and album title on the Front Cover (panel one). The use of the artist name and album title is a common convention of album artwork, across all genres. Examples of this include, among many others, Breakbot's 'By Your Side' and Neutral Milk Hotel's 'In The Aeroplane Over The Sea' [B]. This allows the artist to be promoted clearly on the artwork, helping to maintain a loyal fan-base. The fact I used the Titles at the top is also a convention which, similar to magazine titles [A] allows the title of the product to protrude over the top of others when stacked in a slanted shelf. This would help to attract potential customers, as well as signposting for established audiences.